Audience segmentation
Past customers are grouped by recency, prior service, and genuinely useful next actions.
Home services · Reactivation
Customer reactivation for home services.
Bring past customers back with relevant, timely outreach. Built specifically for contractors and local service teams, where calls arrive while crews are on jobs and follow-up gets buried.
Built around your operation
- Map
- journey + handoffs
- Build
- tools + workflow
- Run
- launch + iteration
01/The opportunity
turn more local demand into booked work.
When seasonal service is due, past customers are grouped by equipment or prior job type, receive a relevant reminder, and can reply or book directly with the dispatch team.
Existing customer lists hold valuable demand, but generic blasts and inconsistent follow-up rarely unlock it. For contractors and local service teams, calls arrive while crews are on jobs and follow-up gets buried. The system should fit that reality—not force the team into a generic funnel.
02/What we build01 02 03 04
Personalized campaigns
Messages use the context the business already has instead of sending one generic blast.
Offer and reminder flows
Cadence and stopping rules prevent outreach after someone replies or takes the next step.
Reply and booking capture
Responses, calls, and bookings return to the same workflow for prompt team follow-up.
03/How it works01 02 03
Map
We map how contractors and local service teams currently receive, qualify, and follow up with customers.
Build
We configure the reactivation workflow, connect the necessary tools, and write the customer-facing experience.
Run
We launch, monitor, and improve the system with your team instead of leaving you with another tool to manage.
04/Designed outcomes
A system the team can actually rely on.
- More repeat business
- Better list utilization
- Measurable campaign response
05/Questions
Is this a software subscription?+
No. Pickaxe Pages is a done-for-you agency service. We design, implement, connect, and manage the system around your business.
How does this work for home services?+
We adapt intake, language, routing, and follow-up to the real customer journey. Typical scenarios include plumbing and HVAC inquiries, after-hours emergency requests, quote and estimate follow-up.
Will this replace our team?+
No. The system handles repetitive response and coordination while routing high-value, sensitive, or unusual conversations to the right person.
Can it work with our current tools?+
Usually, yes. We review your existing website, phone, calendar, CRM, inboxes, and reporting stack before recommending what stays, connects, or changes.